Deloitte Consumer Consulting
Transforming a multi-billion-dollar global consulting practice into an animated, sketch-driven digital gateway—re-architecting multi-sector capabilities across Automotive, Retail, CPG, and Transportation into a frictionless inquiry and RFP conversion engine.
Deconstructing a Multi-Billion Dollar Enterprise Beast
Deloitte's Global Consumer Industry practice encompasses four immense economic engines—Automotive, Consumer Products, Retail & Wholesale, and Transportation & Services—plus specialty clusters like Luxury and Future of Food. Prior to the redesign, the portal operated like an internal directory rather than an executive consulting gateway.
- ✕ Cognitive Overload: Static walls of dense whitepaper links and corporate PDF downloads overwhelmed C-suite visitors.
- ✕ Siloed Industry Silos: Cross-industry innovations (e.g. EV battery supply chains touching both Automotive and CPG) were fragmented across isolated subpages.
- ✕ Buried Conversion Paths: The two high-stakes business actions—"Contact an Industry Partner" and "Submit an Enterprise RFP"—were relegated to generic website footers.
Design an editorial, living digital showcase that bridges proprietary market intelligence (such as ConsumerSignals, Global Powers of Retailing, and the Global Automotive Consumer Study) directly with actionable partner engagement and procurement pipelines.
Double qualified inbound inquiries across the dual B2B conversion paths: Direct Specialist Consultations and Formal Enterprise RFPs.
The Free-Sketch Ideation: Why We Started by Hand
When designing for Fortune 500 executives, jumping straight into high-fidelity Figma components often creates sterile, corporate templates. We broke convention by beginning the homepage architecture in a free sketch style—sketching the flow of global commerce as an organic, connected human journey before translating it into fluid web animations.
"How do we guide a CEO who has 45 seconds to find an airline supply chain partner vs. a grocery executive exploring AI checkout?"
- Left Column: Bold narrative statement + Dual full-round CTA pills ("Contact us" / "Submit RFP")
- Right Column: Interactive dynamic graphic that adapts as user scrolls through industry cards
Connected cars, SDVs, battery supply chain.
➔ ExploreAisles to algorithms, omnichannel, dynamic pricing.
➔ ExploreFarm-to-fork, sustainable packaging, CPG agility.
➔ ExploreAirlines CEO survey, freight logistics, MaaS.
➔ Explore"The team animated everything on the webpage"—not as gratuitous decoration, but as cognitive navigation cues that reduce friction for high-velocity executive users.
Staggered Typography
Headings translate upward with a smooth easing curve (350ms duration) to establish hierarchical focus without jarring motion.
Dynamic Hero Parallax
The hero container dynamically shifts gradient depth and imagery based on the active industry quadrant, creating an immersive sense of place.
Card Lift & Arrow Hover
Sector capability cards elevate with a subtle 3px translation and clean expanding arrow badge, inviting effortless discovery.
Consumer Consulting for a Fast-Moving World
In a rapidly evolving market, our Deloitte Global Consumer Industry group uses proprietary data to help businesses get closer to consumers, creating leading strategies for the near future—and beyond.
Monthly tracking of consumer spending intentions, financial well-being, and brand trust across 24 countries.
The 4 Core Sectors: Interactive Experience Matrix
Enterprise visitors represent vastly different business domains with unique operational priorities. Click any sector below to inspect how the navigation architecture dynamically serves tailored research, capabilities, and designated leadership contacts.
Automotive Mobility to 2035
Discover outlooks and actionable intelligence on the software-defined vehicle (SDV) revolution, connected supply chains, electrification infrastructure, and customer data monetization.
Architecting the Dual-Intent B2B Conversion Funnel
Unlike consumer e-commerce, enterprise consulting transactions involve multi-million-dollar retainers and multi-stakeholder approval committees. We engineered two complementary conversion loops to accommodate different buyer readiness levels:
Intent Self-Selection
Executives land with specific urgency (e.g. airline supply chain disruption). Scrollytelling banners and sticky sector navigation immediately anchor them into relevant data assets.
Contextual Inquiries
Instead of a generic single contact button, each sector page dynamically presets the inquiry topic and matches the user with the exact regional industry specialist.
Frictionless Submission
A dedicated multi-step RFP portal allows enterprise procurement teams to attach scope briefs, select timelines, and trigger automated partner notification workflows.
Geared toward senior directors and C-suite operators exploring preliminary advisory, benchmarking studies, or keynote engagements. Routes directly to practice partner inboxes with verified sector context.
Geared toward corporate procurement and transformation offices with pre-allocated budgets. Implements a secure document drop, NDA pre-clearance checkbox, and SLA response guarantees.
The Deloitte Digital Design Language
Respecting Deloitte's established brand heritage while infusing fresh digital vitality through clean typography, crisp white surfaces, and full-round pill buttons.